Arrivals And Departures
This month sees the launch of The Music Technology Magazine, E&MM's American counterpart, and the departure of stalwart advertising manager Tony Halliday.
For all the surface similarities between the United Kingdom and the United States (same language, same social structure and so on), the two nations' modern music scenes are poles apart.
For instance, we Brits would probably consider ourselves ahead of the Yanks in terms of accepting new technology and adopting it to achieve new musical ends. The Americans, on the other hand, can rightly point to a greater acceptance of computer music systems and a greater preponderance of session synth players as evidence that they are the ones most likely to boldly go where no musician has gone before.
Whatever the ins and outs of the argument, there's no denying that American musicians are no longer the conservative, small-minded bunch of virtuoso snobs that British pre-conceptions suggest they should be. These days, you're just as likely to find a broad-minded application of new musical techniques in Cambridge, Massachusetts as you are in Cambridge, England.
With this in mind, the publishers of E&MM are launching a sister magazine in the States this summer. Taking its cue from this magazine's front-cover strap-line, it's called simply 'The Music Technology Magazine'. The official launch is at June's summer NAMM show in Chicago, which will have taken place by the time you read this. After that, America's modern musicians will have access to the kind of magazine their British counterparts have been enjoying for years — suitably adapted to suit Transatlantic tastes, of course.
For E&MM readers in this country, the impact of our American offshoot will he understandably small. But in an indirect yet very useful way, the setting-up of a Music Maker office in California (the full address is at the bottom of this leader) will mean E&MM gets news of American happenings well before any other British publication. And that will be particularly true of events in the sampling and software fields, where despite the ever-rising Yen, Silicon Valley still leads the way in innovation.
Look forward, then, to plenty of exclusive reports from our American correspondents (regular contributor Paul Wiffen among them) in forthcoming issues of E&MM. If it's happening Stateside, you'll read it here first.