Welcome to your new free musicians' magazine: what's in it for you?
Put the money back in your pocket. This is MAKING MUSIC, and we're FREE.
No catch. Honest. MAKING MUSIC is the first completely free musicians' magazine - from now on it won't cost you a penny to get the reviews, interviews and news you need about music, musicians, and musical instruments... every month.
Each issue of MAKING MUSIC will be fat with features to help and inform you, the 50,000 musicians we'll be going to every month. And each issue will be FREE, like we said...
But you won't see us in newsagents or corner stores. MAKING MUSIC is distributed entirely through 300 carefully selected instrument shops across the country. Makes sense, doesn't it? When did you last see a Fender in W.H. Smith?
But don't get the wrong idea that MAKING MUSIC is produced by the music shops or instrument manufacturers. It's not. We are an independent magazine, so our advice, reviews and information will be entirely unbiased. We'll be the ones to turn to when you want advice on new equipment.
Because we'll supply you with more facts and figures about new instruments than any other musicians' magazine.
There are our reviews, most of them in colour, and every one divided into the three vital areas you need to make your decision - the manufacturer's spec, our opinion and our clear conclusion.
Then there's the Buyer's Bible - the first monthly instrument charts covering all the major types of gear. We'll tell you the top five items in each section, and give our brief appraisals of their facilities and value - 40 reviews in one spread.
And finally, we can help you get free brochures and information on any item of equipment mentioned in our news and reviews pages, or advertised in MAKING MUSIC. We are the only musicians' magazine with a FREE reader enquiry card. All you need do is circle the appropriate code numbers on the card between pages 8 and 9, fill in the details, and drop the card in the post. We pay the postage. You don't even need to spend 17p on a stamp, it's a free service going straight to the manufacturers or distributors who supply the gear you're interested in.
Of course we won't just have reviews.
There are our interviews with players, instructional features, regular drum, keyboard and computer columns, demo-tape and album reviews, and Musicians' Calendar giving you the important musical dates for the month ahead.
Not to mention the gossip, the cartoons, the jokes, in fact everything you need to be a good musician and more... everything for nothing.
Every musician needs information and not even Making Music can supply it all. But we can get the rest delivered to your home for nothing...
Making Music is the only musicians' magazine offering a FREE reader enquiry service keeping you stocked up with the full facts and information on the latest gear — and it won't even cost you the price of a stamp.
Between pages 8 and 9 of this and every issue of Making Music, you'll find our reader enquiry card. (There's a duplicate between pages 40 and 41 if you mess it up.) At the end of every gear review, news item and advertisement throughout the magazine, you'll spot an enquiry card number. Circle that number on the card, fill in your name, address and details as laid out, tear out the card along the perforated line and drop it in the post. DON'T BUY A STAMP. The postage is paid by us.
We'll tell the manufacturer you're interested in the gear appearing in that review, ad or news items, and they'll keep in touch with further details direct to your home.
No catch, no obligation. It's just the best way of getting instrument information to the aspiring musician.
If you're genuinely interested in new gear, ring those numbers and you'll receive all the gen your heart may crave. At the same time you can help us make MAKING MUSIC a better magazine.
The first step is to tick the boxes on the enquiry card that tell us who you are. We'll know what sort of players are taking Making Music, and the styles of equipment they need to find out about.
But there's more. This is our first issue. We've spent a lot of time talking to musicians and believe we've discovered what they want from a music magazine born in 1986... not just the gear and its guardians, but general, informative features on all aspects of making music — everything from the history of the three chord trick, to the truths about life on the road and what to expect if it happens to you.
'We play notes that other people won't have anything to do with. We befriend those drunken tramp notes that hide in the dirty corners of your instruments' Andy Partridge, noted XTC leader
Paul Colbert - Editor. A guitarist, synthist and survivor of One Two Testing, Melody Maker and a year's worth of very loud drum lessons.
Tony Bacon - Assistant Editor. Bass-ically and home-record-ically a man who has stalwartly supported more music magazines than a newsagent's shelf.
Jon Lewin - Reviews Editor. Divides his time between writing for Making Music, playing guitar, programming drum machines, recording singles and gigging regularly in... sorry jon, ran out of room before we could get the plug in.
Paul Day - owns Britain's finest collection of distinguishingly weird guitars. And knows who made them.
Andy Duncan - drummer extraordinaire whose gigs and sessions have spanned bands from Wham! and Linx to Dave Stewart and Difford and Tilbrook.
Ben Duncan - engineer and electronics designer, yet born with the rare ability to make all that technical doo-dah seem sensible.
Andy Honeybone - head honcho in the computer, MIDI and synth design areas. Even big computers that make whistly noises are scared of him.
Adrian Legg - thoroughly brrrilliant guitarist; bends notes that shouldn't be bent, finds harmonics that shouldn't exist, makes albums that shouldn't be missing from your record collection.
John Morrish - a man with opinions, a history of investigative journalism, and a GREAT way of annoying all those rich, smug and smart arse sods none of us likes. In print.
Geoff Nicholls - possibly the world's most recognisable drummer, because he was always on TV... in the excellent BBC Rockschool series, and now writing a regular drum column for Making Music.
Martin Rowson - The steely Cartoonist. Draws. Looks like everyone of the Dumb Chums, rolled into one, after a very hot bath.