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Roland Newslink - Autumn 85

On The Spot

Roland Dealer News

Jack Brand (L) and Ed Jones (R) of the London Rock Shop showing off their wares

Roland Rock

In the five years the London Rock Shop has been trading and cooperating with Roland, both have played their part in pushing back the boundaries of modern musicianship with amongst other things, the introduction of guitar synthesis. In fact the original Roland Bass Synth introduced in 1980 has coincidentally been revamped in this the year of the 5th anniversary of the London Rock Shop. (That's 5.11.80 - 5.11.85 for the sentimental old fools out there).

Five years as a Roland main dealer has for the Rock Shop meant being at the forefront of all major Roland breakthroughs in musical equipment, from guitar synthesis and the language of MIDI, on through the almighty growth and development of keyboard synthesis, that is now closely followed by MIDI based Roland micro computer synthesis utilising software based programmes.

Jack Brand of the Rock Shop, a man of few words, had this to say when we called him.

'Boss pedals are still a firm favourite here and the Boss Microrack series does a very fine job of completing our range of recording accessories. Quite honestly, Roland makes it happen for the musician and for the Rock Shop... Why? Roland reliability — that's it! Just Roland reliability — it's as simple as that!'

The London Rock Shop is at (Contact Details).

Future Update

There is good news and bad news from Essex this month.

First the bad. The Future Music Audio-Visual Studio suffered a break-in where various ancillary recording equipment was stolen.

And now for the good. This will now make it possible for us to virtually re-equip the studio with todays 'state of the art' technology.

Units will include the ROLAND SRV-2000 reverb, the SDE-2500/MIDI and SDG-3000 digital delay lines, the SBX80 sync box and a set of the new BOSS DI-1 direct injection boxes.

Future use of the studio is therefore made more appealing, especially as bands booking time can also arrange for free use of all shop equipment — pretty good when you consider that a day's hire of a JX8P could cost you £30.00!

Expansion of the Future Music Empire is now imminent, with new shops in both London and Brighton planned. Look out for more details in forthcoming Future Music advertisements.

Vroom Boss Winner

Vroom Music of Queen's Road, Watford, are presenting the prize of a Boss PC-2 Percussion Pedal worth £50 to the proud winner of their recent synth club competition. They thought they'd have British musicians stumped by asking for the name of the top Roland design innovator, but evidently Phil Clarke, who carried off the prize, was a Newslink reader who knew his way around the men at the top of the Roland Corporation as well as the products themselves. The answer, of course, is Mr Ikutaro Kakehashi.

Vroom also have their own newsletter which reviews demo tapes by synth club members — the Palace of Diamond Style (who engineered their tapes in Vroom's own demo studio) should be a name to listen for. Bow St Runners and Dora are two more bands who are tipped to go far.

Project Open New Store

A new music store called Project Electronic Music has opened at 71 Salisbury Road, Hounslow, and will be a main dealer for all Roland equipment.

Jim St. Pier, in charge of the new Project, originally manufactured stage and effects lighting and the Project lighting range will still be available through the shop. Project Electronic Music carries all Roland lines and a selection of electronic keyboards by other manufacturers. It is already highlighting Boss rack-mounted effects for the prospering home recording market.

Close to Heathrow airport, Project makes a speciality of export sales. Access is made easy by a free car park right outside the door, and Jim is already catering for musicians from all over West London and Middlesex plus a fair number who use the A4 and M4 to journey in from further afield.

For further details, Project can be contacted on (Contact Details).

ABC in Oxford

ABC Music's recently opened store in Oxford is reporting excellent business in its first few weeks, with Roland products selling especially well.

The new store at 44 St. Clements Oxford has some 2,000 square feet of showroom space, including a special home recording section where customers are encouraged to try the equipment for themselves.

The Boss Micro Rack series has been selling very well as has the new Roland SDE 2500 and SRV2000 digital reverb.

Manager of the new store, Dave Burnet, himself an accomplished musician with many years in the music business, says that he will encourage part-exchange and buy-ins. 'Having come up the hard way ourselves, we know what it is for our customers to be able to buy the equipment at the right price. So with our range of stock along with our policy of stocking good secondhand gear I think we stand a strong change of very quickly becoming the best shop for miles around'.

The full address is ABC Music, (Contact Details).

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Shaping the Bass

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International Musician & Recording World - Copyright: Cover Publications Ltd, Northern & Shell Ltd.


International Musician - Nov 1985

Roland Newslink - Autumn 85


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