Front of House
Welcome to The Mix
Three months into the life of the mix, and the response we've had from both the readership and the music industry has been superb. It seems all those late nights we spent down the curry house last winter, deliberating over the fine details of Britain's newest music production magazine, were worthwhile. While we had a pretty good idea of what people wanted (remember, we started the ball rolling in the early Eighties with Electronics & Music Maker, and later with Music Technology and Home & Studio Recording), it's gratifying to know we've struck the right chord with producers of music everywhere, both in terms of the content and the style of the magazine.
As a result of the successful birth of The Mix, we've now enlarged the editorial team, making it the largest staff ever to work on The Mix, or any of its predecessors. This means that we can give increased coverage to the many and varied areas of music production in the 90s. There are more people producing music today than ever before - whether it's gigging with a band, pressing up white labels to sell in the clubs, writing music to video and animation, or just mixing a few records at home - everyone's at it! DJs, computer users, even the odd supermodel are venturing into music production for the first time, and unusual collaborations are springing up everywhere. The diversity in production techniques is now almost as great as the diversity in musical styles themselves, and we believe that The Mix is the only magazine today that caters for this variety.
This very issue is a perfect example of the broad coverage that we intent to perpetuate in the coming months and years. Hip-hop, jazz, classical, pop, ambient, dance, and rock are all featured in the following pages, in the shape of interviews with Ronny Jordan, Decca records, The Rapino Brothers, Vylinda, The Grid and Todd Rundgren. And you can expect an even tastier diet of interviews, equipment reviews, tutorials (in the mag) and samples, software and music (on the CD), over the next few months. Remember, at the end of the day, The Mix is your magazine. Tell us what you want, and we'll do our best to deliver. This month we've included Atari software on the RE:MIX CD-ROM for the first time - and that's as a direct response to the calls and letters we've had from readers requesting it. So if you want to have a say in what goes in the most happening music magazine of the 90s - The Mix - get interactive, and let us know what's on your mind...
Editorial by Chris Kempster
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