Magazine Archive

Home -> Magazines -> Issues -> Articles in this issue -> View

Welcome

Vapourware

Article from Sound On Sound, June 1992



There seems to be a growing trend amongst manufacturers to announce products well in advance of their projected release dates. 'Vapourware' — something that is on the way, but has yet to actually materialise in the marketplace — has long been one of the more annoying features of the software world, but hardware manufacturers seem to be picking up bad habits too. The results of premature product announcements are bad for everybody.

In the short term, potential customers — those who are not too cynical, that is — will become excited at the prospect of product X, which promises to surpass the competition in all respects, yet costs no more. In the expectation of being able to buy product X in six months time, these customers aren't about to pop into their local music store and buy a competing product, and so without even appearing on the market, product X damages everybody else's business, manufacturers and retailers alike.

This might be considered fair enough — manufacturers are in competition with one another, after all — but when products appear late, or don't do everything that they were supposed to, which especially in the software world is all too often the case, then customers will become cynical and disillusioned. Initially this will manifest itself as a loss of faith in a particular manufacturer's ability to actually deliver on their promises, and indirectly therefore in their actual products — a very immediate reason for not announcing products before they're actually ready to go — but in the longer term people will lose faith in the whole industry that insists on wildly optimistic projections of product launch dates and, again, everybody suffers. There may be some valid reasons for announcing products well ahead of time, but it seems clear that on balance the cons outweigh the pros overwhelmingly.

On an altogether lighter note, you may have noticed that one of the competitions in this issue has as its prize a device that not is not only devoid of MIDI sockets, but which doesn't even possess a single flashing light, LCD display, or inc/dec button. It has six strings, it's made of wood and, if you didn't already know, it's a guitar (rather a nice one, needless to say). This doesn't herald a new direction for SOS — we're not about to start reviewing guitars and amps — but seeing as how our readership survey last year revealed that 47% of you play guitar, we thought that you'd appreciate the chance to win a Gibson Les Paul Standard. Good luck, people.



Next article in this issue

Shape Of Things To Come


Publisher: Sound On Sound - SOS Publications Ltd.
The contents of this magazine are re-published here with the kind permission of SOS Publications Ltd.


The current copyright owner/s of this content may differ from the originally published copyright notice.
More details on copyright ownership...

 

Sound On Sound - Jun 1992

Editorial by Paul Ireson

Next article in this issue:

> Shape Of Things To Come


Help Support The Things You Love

mu:zines is the result of thousands of hours of effort, and will require many thousands more going forward to reach our goals of getting all this content online.

If you value this resource, you can support this project - it really helps!

Donations for January 2025
Issues donated this month: 0

New issues that have been donated or scanned for us this month.

Funds donated this month: £22.00

All donations and support are gratefully appreciated - thank you.


Magazines Needed - Can You Help?

Do you have any of these magazine issues?

> See all issues we need

If so, and you can donate, lend or scan them to help complete our archive, please get in touch via the Contribute page - thanks!

If you're enjoying the site, please consider supporting me to help build this archive...

...with a one time Donation, or a recurring Donation of just £2 a month. It really helps - thank you!
muzines_logo_02

Small Print

Terms of usePrivacy