Farfisa sales increased by 49 per cent during the last financial year over sales for the preceding 12 months. This was revealed by Farfisa's Dickie Wren at the annual Farfisa lunch held recently at the Hilton Hotel, London. The lunch also marked the unveiling of Farfisa's 1975-1976 range.
The staggering success of Farfisa's UK sales drive was helped by the fact that Farfisa retail prices remained stable since February 1974, said Wren and he hoped that a similar policy would remain operative during the coming year. He also felt that the fact that Farfisa's entire staff are geared towards supporting dealers also contributed towards the sales achievement. For this reason, Farfisa's outlook is very optimistic despite the many economic difficulties expected.
150 dealers from all over the country attended the lunch and it provided an opportunity for them to meet new Farfisa staff; Derek Ward, Northern Area Manager and Chief Accountant, Neil Sharpe A.C.C.
Reviewing the activities of the past year, Dickie Wren commented that the company was flattered to think that Les Bonner had been invited to assist in the adjudication of the Italian Festival of Music Contest, run by Farfisa, Italy. The other adjudicators included Maestro Adalberto Guzzini, assistant organist at Milan Cathedral and Maestro Modesto Ricchi, a Rome music teacher.
Farfisa's service record revealed that only 2 per cent of orders for spare parts took longer than 48 hours to dispatch, the bulk being delivered the same day. Since June 1974 Farfisa has taken part in 12 exhibitions, 84 promotional concerts and 34 in-store demonstrations. In addition to this promotion activity, Graham Wright and John Scott gave individual tuition to many retail demonstrators.
News for the future from Farfisa includes an increased dealer discount and the establishment of a Freefone ordering system for dealers.
Group amplifiers are now being made by the highly successful disco manufacturer, D.J. Electronics. The Southend-based firm have announced the introduction of the D.J. 150 amp and the D.J.150 slave.
The amp is a 150 watts R.M.S. amp which incorporates a five-channel mixer and the slaves complement the range where very high power levels are required or where a group player already has a mixing system.
A high power crossover unit has also been introduced by D.J.
This is a crossover capable of handling up to 150 watts and as such will be a great boon to cabinet constructors and large scale PA designers who have been able to get crossover with a powerhandling capacity large enough.
The units split input frequencies at 3,000Hz and its nominal impedance is 8 ohms.
Over £250,000 worth of recording equipment was stolen from MCI during the Easter holiday. At least four bandits cut through the roof of MCI Fort Lauderdale factory and opened up the truck-loading bay doors. Two 24-track recording consoles, three 16-track recording machines, one 4-track recorder and a stereo recorder were stolen.
MCI equipment is imported into the UK by Feldon Audio and Dag Felnar of Feldon spoke with MCI's president, Jeep Harned, after the heist.
"It won't hurt us that much," said Jeep, "Our suppliers have really rallied round and we had new test equipment in a few days. It means that customers who have ordered equipment from us will have their orders delayed by only seven to ten days.
CBS/Arbiter has bought Dallas Musical Ltd. and Vox Sound Ltd! They were subsidiaries of the John E. Dallas Group which went into liquidation two months ago.
A new company, Dallas Arbiter Ltd. has been formed to carry on the business of Dallas Musical Ltd. and the company will be headed by Joint Managing Directors Leslie Miller and Reg Clark. Both Dallas Arbiter and Vox will operate from 12 Alfred Place, London WC1 E7EB. The value of assets contained in Dallas Arbiter and Vox Sound Ltd. is reported to be around £600,000.
The take-over has a strong irony for CBS/Arbiter's Chairman and Managing Director, Ivor Arbiter.
He was responsible for the formation of another company called Dallas/Arbiter during the time he was with Dallas three years ago. After leaving the company "after a clash of personalities" and setting up CBS/Arbiter, he is now, through CBS/Arbiter, again in control of the important musical section of Dallas.
The take-over does not include the Shoeburyness factory built by Dallas and the manufacturing of the Dallas and Vox lines still has to be finalised. Dallas was founded 100 years ago this year and CBS/Arbiter are anxious to ensure that the image of the Dallas outlets are retained.
Hornby Skewes have just been appointed UK distributors for Korean-made Sam Ick Guitars; they will be sold in Britain under the Zenta brand name.
The guitars are all electric and, say Hornby-Skewes, represent exceptional value for money. The range will sell at prices between £26.50 and £44.00 retail, including VAT.
In our snare drum survey last month we inadvertently said that Rogers' drums are made by CBS/Arbiter. Rogers' drums are, of course, made in the Rogers factory in California and distributed in the UK by CBS/Arbiter.
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